Lego worlds controls
The company’s recent “Kids ‘n Cars” study provided the foundation to create LEGO InMotion. By conducting extensive consumer research in the field, the CRG provided consumer insights that inspired innovation, enhanced decision-making and expanded the company’s knowledge of end users. To develop the LEGO InMotion concept, designers turned to the company’s Consumer Research Group (CRG). “Recent research shows that children have an impact on their parents’ vehicle purchase decisions, so we combined the comfort and functionality parents require with the fun kids want,” said Ellis. For example, the first row floor is made of luxurious materials, while the floor in the second and third rows is comprised of an easy-to-clean, rubber-like material. We eagerly look forward to seeing this new generation of child-friendly vehicles on the road.”Īccording to Ellis, the front-passenger zone of LEGO InMotion was designed with adults in mind, while the second- and third-row areas are geared toward children of all ages. LEGO InMotion incorporates many unique features that will enhance the travel experience for young families in an interactive and safe environment. “Parents have long sought to find a new and absorbing ways in which to keep children engaged on long journeys by road. “LEGO InMotion by Johnson Controls is a creative and innovative new approach to family travel,” said Peter Eio, president of LEGO Systems Inc.
“This new concept reflects our company’s world-class ability to interpret consumers’ needs and, along with partners like LEGO, translate them into innovative products developed for people in motion,” said Bob Ellis, vice president of product marketing and brand development for JCI. The design was developed based on extensive consumer research, conducted by JCI, on what families need and want in their vehicles. LEGO InMotion redefines the vehicle interior with more than 50 new features to surprise and delight consumers.Īccording to the companies, the bold colors and materials used in the concept vehicle express the brand synergies between JCI and LEGO. OK, maybe it’s not made out of LEGOs, but the vehicle has created a new partnership. The LEGO InMotion concept vehicle made its debut at the 2001 North American International Auto Show at Detroit’s Cobo Center on Jan. last week unveiled the “ultimate family concept vehicle” that makes prominent use of toys. But now a Lakeshore automotive supplier and a national toy company are teaming to make those childhood dreams a reality. HOLLAND – Kids have been working on these concept vehicles for years.